Trust & Sustainability

At W.G. White we pride ourselves on sourcing and selling only sustainably farmed Caviar. Our years of expertise in the meticulous selection of the finest caviar roe means that our customers only receive the best quality produce.

Our carefully selected partner in Northern Italy is the oldest and largest sturgeon farm in Europe; a world leader in farmed caviar production. Alongside a great respect to this ancient trade’s traditions they are able to exercise and control the full cycle of caviar production from reproduction to raising, feeding, extraction, salting and packing thus guaranteeing the most outstanding quality fully traceable caviar. The organisation’s ongoing pursuit to safeguard this endangered breed and their use of sustainable methods have been recognised with various certifications.  In 2008 they became the first caviar producer to attain the Friends of the Sea certification, a credential upheld to the present day. Their avant-garde facilities are also accredited, with BRC and IFS higher level certifications, rarely awarded to caviar manufacturers.

Our customers can rest assured that at W.G. White we work only with the most exceptional producers of caviar to ensure only the most exceptional  caviar reaches their tables. Buying caviar from W. G. White always means buying caviar with confidence.

CITES (Convention on International Trade in Endangered Species)

All caviar sold in the UK must comply with the rules set out in Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES), and at W.G. White we are proud to have been working with CITES compliant partners since this came into force.


All caviar repackaged by an importer or trader must be labelled with an authentic CITES code which must be attached to the bottom of the caviar tin/jar.  This code verifies the authenticity and the origin of the caviar. Caviar not labelled in this way is in breach of the law and would be repossessed by the authorities.

The code is made up of following information in the same order sequence as shown:

  1. Standard species code made up of three letters.

  2. Source code. This will be either a W for Wild or C for captive-bred.

  3. Country of origin code.This will consist of two letters to denote the name of the country the caviar is from.

  4. Year of re-packing for example 2015.

  5. Official registration code of re-packing plant. This begins with two letters representing the country in which the caviar was repacked followed by the organisation’s unique re-packing license number.

  6. Lot identification – this reference identifies the caviar farm and the batch number

This is an example of what the CITES code looks like:    HUS/C/IT/2015/GB-0004/PEIOE022

KNOW YOUR CAVIAR -  For further information about the rules governing caviar please see the UNIVERSAL CAVIAR LABELLING REQUIREMENTS FACTSHEET